Astrology industry · 24 July 2026 · astrology culture · Archive
Midjourney's reported Co-Star acquisition puts an astrology app inside an AI lab
TechCrunch reported that Midjourney acquired social astrology app Co-Star, a deal that brings a consumer astrology product into a generative-AI company.
2 minute reading estimate · Sources checked · Original source published
A reported change in ownership
TechCrunch reported on July 24 that Midjourney had acquired Co-Star, citing Bloomberg; the terms were not disclosed. The report said Co-Star's team of about two dozen employees joined Midjourney. This is a straightforward industry development, but the available report does not disclose a price, a product roadmap or any promise about how the app will change.
Sources: TechCrunch
Why Co-Star is a consequential consumer product
TechCrunch described Co-Star as a social app for generating and sharing birth charts, with horoscopes, compatibility material and other advice written using both AI and human contributors. It also relayed a reported figure of about 4.3 million monthly active users. That number is informative context, not an independently audited public metric, so it is better read as a reported estimate than a precise measure of astrology's audience.
The deal joins two areas already associated with highly personalized digital experiences: generative tools and astrology apps. That connection may shape design and content choices, but it does not tell us whether any particular reading is reliable or whether users will respond positively.
Sources: TechCrunch
What the news does—and does not—show
For the industry, the signal is that an AI company saw value in a consumer astrology brand and its product team. For a reader, it is a reason to watch ownership, privacy practices and future product disclosures rather than to infer an outcome. An acquisition is evidence of a business decision; it is not evidence for astrological prediction or a substitute for informed consent around personal data.
Sources: TechCrunch
What to keep in mind
- TechCrunch reported the acquisition but said the deal terms were undisclosed.
- The reported user figure should be treated as context, not an independently verified audience count.
- A corporate acquisition says something about product strategy, not whether astrology can make accurate predictions.
Sources and further reading
- Midjourney acquired the astrology app Co-Star — TechCrunch; source published