What a U.S. astrology survey says about interest—and why it cannot predict course sales

Dates that are not the same thing

1. Survey fieldwork — 21–27 October 2024

   Pew surveyed 9,593 U.S. adults about astrology, tarot cards and fortune tellers.

2. Report published — 21 May 2025

   Pew published the results used here as dated U.S. cultural context.

3. AstroBloom source check — 25 October 2026

   The saved editorial research checked the report and its methodology on this date; it did not update the survey itself.

This is dated cultural context, not breaking news

Pew Research Center published this report on 21 May 2025 using a survey of 9,593 U.S. adults conducted from 21 to 27 October 2024. It is useful because it gives a defined question, population and time period. It is not a current events report and should not be relabelled as a 2026 trend.

The survey found that 28% of respondents said they consulted astrology or a horoscope at least annually. A separate 30% headline includes people who consulted at least one of astrology, tarot cards or a fortune teller, so those two figures answer different questions.

Sources: Pew Research Center: 3 in 10 Americans Consult Astrology, Tarot Cards or Fortune Tellers · Pew Research Center: Astrology, Tarot Cards and Fortune Tellers Survey Methodology

What respondents reported—and what the category includes

This is self-reported behaviour from a U.S. sample, not an observation of how frequently each person used a product or service. Pew’s report also says that most people who engaged in any of the listed practices said they did so mostly for fun. That framing matters: consulting a horoscope can be entertainment, ritual, curiosity, reflection, or something else to the respondent.

The survey can support a cautious statement that astrology has a visible place in U.S. culture. It cannot combine tarot and fortune-teller responses into an astrology-only audience, and it does not tell us how respondents use the practices in daily life.

Sources: Pew Research Center: 3 in 10 Americans Consult Astrology, Tarot Cards or Fortune Tellers · Pew Research Center: Astrology, Tarot Cards and Fortune Tellers Survey Methodology

Interest is not evidence of validity or purchase intent

A survey about annual consultation does not test whether astrological claims accurately predict events or describe personality. Popularity, sincerity and entertainment value are different questions from scientific evidence. This article does not use astronomy or space discoveries to answer them either.

The result also cannot forecast AstroBloom course sales. It is limited to U.S. adults in the October 2024 survey, is based on self-report, and does not ask about buying an astrology course, price, satisfaction, or a specific site. No conversion rate or revenue conclusion follows from the percentage.

Sources: Pew Research Center: 3 in 10 Americans Consult Astrology, Tarot Cards or Fortune Tellers · Pew Research Center: Astrology, Tarot Cards and Fortune Tellers Survey Methodology

Try a transparent learning step instead of a prediction

Use AstroBloom’s free Atlas or a free practice prompt if you want to examine how symbolic chart language is constructed. Keep the activity voluntary and reflective: a survey statistic may describe cultural participation, but it cannot decide what a symbol means for you or what you should do next.

Keep these distinctions

• Pew’s report was published on 21 May 2025 and is based on an October 2024 survey of 9,593 U.S. adults.
• 28% said they consulted astrology or a horoscope at least annually; the 30% figure includes astrology, tarot, or a fortune teller.
• The survey is cultural context, not a test of astrology, a global market measure, or a forecast of course purchases.

Original sources

Pew Research Center · source published 2025-05-21

Pew Research Center · source published 2025-05-21

Continue on the path you chose

Astrology here is symbolic learning, not a scientific personality or destiny claim. If you choose to learn it, try the free Atlas or practice before considering the separate $49 course.